Ramayana and Diwali Essay

Celebrations are the soul all things considered. They add appeal and rush to our uninteresting life. India being a blend of strict race a d societies, it has a plenty of celebrations and galas. Among these, Diwali maybe is the most skillet Indian celebration celebrated with extraordinary pageantry and gaiety all through the length and broadness of the nation, generally in Northern and Central India. Diwali, otherwise called Deepawali among the Indian masses, is a celebration of lights. There are numerous reasons why Diwali is commended. It’s not simply the merry state of mind noticeable all around that satisfies us, or simply that it’s an extraordinary chance to appreciate before the coming of winter. The Goddess of riches, Lakshmi embodied on the new moon day of the Kartik month, subsequently Diwali is related with Lakshmi. It is likewise accepted that Diwali is associated with the triumph of Lord Krishna over the evil presence ruler Narakasur However, the most pervasi ve conviction is that the celebration denotes the triumph of Lord Ram over Ravana. On this day, it is accepted that Rama returned to Ayodhya after his triumph over the detestable ruler of Lanka, Ravana who had removed his better half Sita. Individuals enormously celebrated the arrival of their darling ruler. They illuminated entire Ayodhya with earthen lights, brightened their homes and invited them with pageantry and function. The current day festivity of Diwali is held in recognition of this occasion. Diwali is commonly celebrated in late October or early November, not long after the stormy season is finished. A great deal of readiness goes in before the genuine celebration. Houses are purged, white washed and painted. Each niche and corner of the house is tidied up. From that point, at night earthen lights and enlivening lights are placed in and around the house giving a climate of bliss and joy. As the night approaches, youngsters and individuals light up the sky with their fireworks. The roads and markets bear an amazing look. Brightening of each tone and shading light up shops and structures. Accordingly, there is jollity, sprightliness, fun and fun all over the place. There is bliss on each face. On this day each one puts on their best dress which has been bought well ahead of time. Exceptional suppers and desserts are readied. Individuals trade welcome and offer desserts and dinners as a sign of fellowship and fraternity. The celebration of Diwali shows us numerous estimations of life. More than all else this celebration represents a definitive triumph of good over wickedness. It instructs us that one day or other the abhorrence existing in this world would be stifled by goodness and honorableness. Rama’s acquiescence to guardians, Sita’s faithfulness, Lakshman’s undeterred love for his sibling, and so forth show us numerous respectable exercises of life. The celebration is a national celebration celebrated by everybody independent of position, belief and race. It along these lines, advances solidarity, basic fraternity, and public concordance. Thus, in a world like our own, broken by restricted residential dividers of strict obsession and social disharmony, a celebration like Diwali can unite individuals, mend wounds, and can help in encouraging national reconciliation. Diwali is in this way, my preferred celebration.

Russian Politics - Instructions attached Essay Example | Topics and Well Written Essays - 1750 words

Russian Politics - Instructions joined - Essay Example The Russian Federation regardless of officially picking up its autonomy from the Soviet Union in December 1991 faltered all the way to the finish of the decade notwithstanding grave financial, political, and social issues, which President Yeltsin appeared to be unequipped for managing. The Soviet Union had a financial framework that end up being profoundly insufficient, with the underground market much of the time giving fundamentals just as extravagance things. Connected at the hip with the underground markets went debasement and pay off. Dark advertisers every now and again depended on paying off socialist gathering authorities, the police and the KGB or they thusly coerced cash off the dark advertisers. The Soviet authority began to have worries about financial stagnation, sorted out wrongdoing and to a lesser degree defilement in the mid 1980s without understanding the degree of the monetary discomfort. Brezhnev had done nothing to stop financial decay and in actuality compounded it by quickening the weapons contest with the United States. It has been evaluated that as much as half of the Soviet Union’s yearly financial plans was spent on weapons. By the 1980s forsaking the socialist order economy for free enterprise and liberal vote based system picked up help in the USSR. For the reformers could take a gander at the neo-liberal experience of the Thatcher and Reagan governments, the staggering financial impacts in Argentina and Chile would have been progressively important. There was one gathering of ace industrialist financial analysts that would have liked to get a market framework to Russia, the ‘young reformers’.

Drama Essay Examples

Drama Essay ExamplesThere are a lot of people who need to know how to create their own drama essay. A drama essay is meant to do one of two things: attract attention or inform. In other words, it is an essay that can be used for either a resume a thesis, or a writing sample.Drama writers often have a very specific style and layout for their essays. This is because the format of drama is highly stylized and written in a very formal way. And there are a lot of different types of essays for different situations.The first format would be high school or college students writing for their own studies. These are essays that are generally writing about their own experiences. They are usually geared towards a personal essay that has nothing to do with a class assignment. Drama essay samples for high school students will have lots of good information about their own experiences.College students who are going to enter into academic positions should also create examples of their academic papers and such activities as field work and discussions with other academics. Drama essay samples for college students will often contain much of the same information. Writing samples for a major in the sciences, such as biology, will also be geared toward the basic science student. These examples may include what sorts of things they have learned and will learn in their studies.Drama teachers can also create their own sample by having the students prepare their own projects to use as samples for a drama teacher. Students who are interested in drama may choose to write their own project papers. A teacher may use these as their example and then select a more in-depth example for him or her to use as the main sample for the teacher's class.Drama plays have been around for a long time and have done quite well at Broadway, off-Broadway, and other theatres. Drama producers can create drama essay samples for stage productions.As stated before, the samples are meant to either persuade or inform. There is no right or wrong when it comes to this format; it is simply an assumption. Dramatic or playwright students should know how to write such essays so that they create examples of successful work they have done.Students who are unsure about how to write a drama or play must write them out by hand and make sure they have good grammar and spelling skills. There are some great examples of drama and plays that are available online that can be used as examples. There are a lot of free resources that can be used to create great examples of drama and how to write them.

History Of Rocklin Police Department - 1144 Words

History of Rocklin Police Department Thirty miles east of California’s State Capitol lies a unique town called Rocklin. This small town which was originally known as â€Å"Secret Ravine† originated in 1860, with a population of 440 and is recognized throughout history for its rock quarries and railroads. According to Roy Ruhkala (1974) Rocklin built its first city jail in the middle of the 1880’s, and was crafted of granite, with a small steel window and door. Each night a watchman patrolled the streets and approximately every evening at 8:00pm a curfew bell would ring, warning all vagrants to leave town and notify children to get home. Gary Day (2003-2016) claims the jail was intended to house criminals, but in the early 20th century, it became a place for hobos to escape the long cold nights; however, there was one stipulation, they had to be locked up for the night for fear they would steal the bedding. In 1946 a young boy named Ernest Willard became Rocklin’s first chief of police, his father George was the town marshal. Every morning on his way to school, Ernest would go by the Jailhouse to let the hobos out. This haven for hobos was an act of compassion and community service that will forever be remembered. Earnest Willard passed away in 1987 at the age of 90, but in 1983 he served as an honorary marshal in the Rocklin Jubilee parade, at the time he still possessed a key to the original jail house. Department Mission Values and Vision The City of Rocklin hasShow MoreRelatedOpenness in Personality10561 Words   |  43 Pagesexperience. However, open and closed styles of thinking are useful in different environments. The intellectual style of the open person may serve a professor well, but research has shown that closed thinking is related to superior job performance in police work, sales, and a number of service occupations. Openness to experience is one of the domains which are used to describe human personality in the Five Factor Model[1][2] Openness involves active imagination, aesthetic sensitivity, attentiveness

Solar System Games and Activities for Science Teachers

Personal Statement On Probation For Playing Basketball Essay

I earned my first D in a course and a note stating that if I did not fix the grade I would be on probation for playing basketball. I thought my world had ended, while not playing basketball was hard to think of, the idea of going home and saying I had failed or even quit something was beyond anything I wanted to do. I talked with the teacher and agreed to take the class over and I shared with my roommates that I needed to get serious about college. Our room was so small and my roommates’ shared that they were doing â€Å"ok† and wanted to continue experiencing the â€Å"college excitement† of entertaining friends. So I discovered some private space in the basement where I could go for the quiet study and focus time I needed while they entertained and then from 11:00 until 7:00 our room was used for sleeping. I changed my work study job to doing laundry for the athletic program thus providing extra study time while the laundry was running and picking up an ex tra job as a janitor for the ceramics department also allowing time for study while the clay was mixing. This arrangement worked fine and my grades quickly got back on course. Both girls decided that school was not for them and were not planning on coming back the next year, so again searching for the most economical rate I could obtain my name was deposited in a pool and drawn out to live with 3 different girls in a suite for the next year. At the beginning of the year we set down some guidelines to establish cleaning,Show MoreRelatedPerformance Enhancing Drugs For Drugs Essay2078 Words   |  9 Pagesto this, the International Olympic Committee established a medical commission to combat the practice of doping. It was based on three principles: 1) protect the health of athletes, 2) respect for sport and medical ethics, and 3) equality on the playing field for competing athletes. All in all, a number of sporting associations started eventually banning the use of drugs (and ster oids) among its athletes. In 1989, the National Football League started suspending its players caught using steroids;Read MoreCollege Athletic Programs Undermine Academics Essay2204 Words   |  9 Pagesbunch of people suggest that athletic programs should be dropped from college system, while another group suggests that athletic programs should be taken care with more advertence. An analysis on the effects of college athletics on academics has two personal approaches: college athletics undermine academics, and athletics amplify academic experience. Financial aspects and profitability of college athletic programs is one of the most important arguments involved in this controversy. A group of peopleRead MoreEminem4792 Words   |  20 Pagesstyle and the fact that he was white in a predominantly black genre. Mathers had done a notable amount of rapping with fellow Detroit MC Royce da 59 early in his career. They referred to themselves as Bad Meets Evil, with Eminem playing The Bad and Royce playing The Evil. Royce da 59 and Eminem were once considered to be two of the greatest underground MCs in Detroit and were noted for their lyrical ability. Rise to fame After being signed to Aftermath Entertainment/Interscope RecordsRead MoreGoodlife Fitness Essay12449 Words   |  50 Pagesmonths – 12 years | Infant – 6 years | 2 years – 11 years | Pool | Yes (11 locations) | Yes | Yes | Squash Courts | Yes | Yes | Yes | Fitness Classes | Yes | Yes | Yes | Personal Training | Yes | Yes | Yes | Basketball Courts | No | Yes | Yes | Sports Leagues | No | Leagues vary depending on location | Basketball and Volleyball leagues | 1-3: Current Customers Target Audiences The main target audience of GoodLife Fitness is 35 year old women with children, while also focusing onRead MoreMinding the Business of College Athletic Programs7955 Words   |  32 Pagesaccordingly; (2) recognizes the dual objective of serving both the university or college community and the general public; (3) sponsor at the highest feasible level of intercollegiate competition the spectator-oriented , income-producing games of basketball or football; (4) emphasizes competitions in spectator-oriented sports with other Division I members in alignment with its interests in maintaining an appropriate level of competition in the sports programs; and (5) strives to finance its athleticRead MoreBusiness Plan For A Company9569 Words   |  39 PagesEntrepreneurship (6076TEF) Business Plan Ashley McDonald/ 614170 BUSINESS NAME Tea-Off NAMES OF OWNERS/DIRECTORS Ashley McDonald DATE 30/03/15 Business plan contents 1.1 Executive summary 1.2 Mission statement 1.3 Aims and objectives 1.4 SWOT analysis 1.5 Keys to success Company Information 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities Market Research 3.1 Market Segmentation 3.2 Target Market Segmentation 3.3 MarketRead MoreImpooving Employee Performance72019 Words   |  289 Pagesopportunity to clarify expectations and thereby remove much of the mystery that surrounds performance appraisal. A recent survey conducted by the Corporate Leadership Council indicated that only 43 percent of all employees surveyed agreed with the statement ‘‘In my last performance appraisal I understood the standards I was being evaluated on.’’ If people don’t know how they’re being evaluated, of course the performance appraisal process will generate feelings of anxiety and concerns about fairnessRead MoreAccounting Information System Chapter 1137115 Words   |  549 Pagesfollowed by organizations that certify how various web sites use the information they collect. Students are likely to make the argument that personal information is inherently private and sacrosanct. To challenge that view, ask them about the legitimacy of developing and maintaining a reputation. Doesn’t that involve the divulgence and sharing of personal information among strangers? Ask the class if it is feasible (or undesirable) to totally prevent or prohibit such sharing of information. TheRead MoreFundamentals of Hrm263904 Words   |  1056 Pageswealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started www.wileyplus.com/firstday Student support from an experienced student user Ask your local representative for details!

Soon after the Revolutionary War in America, a new Essay Example For Students

Soon after the Revolutionary War in America, a new Essay AOC government was started when the Articles of Confederation (Articles) were adopted by the Continental Congress. The Articles set up a democratic government that gave the States the power to make their own laws and to enforce them. However, the Articles were ineffective and failed to provide a strong government. During this Critical Period in the history of the United States, regionalism and anarchy were growing because of the following reasons. 1) The Continental Congress controlled public affairs but there was nothing in the Articles that gave Congress the power to enforce laws or unify the States. 2) There was no solid monetary system to ensure that taxes would be paid or to protect commerce, both nationally and foreign trade. 3) The country lacked unity and strength because there was no leadership. The Articles were ineffective because Congress only had the power to recommend actions to the States. It could not enforce its recommendations or laws. Each State had its own constitution, monetary system, and means to enforce the law. Each State had a stronger commitment to the State laws and to the States own self interests than to the recommendations of Congress. Regionalism pitted one State against another, which decreased the sense of unity in the country. For example, when Congress recommended an impost, or duty, on imported goods, the State of Rhode Island voted to reject the idea because they felt it was unfair and was against the constitution of the State (Document A). The Articles failed to provide a solid monetary system to ensure that taxes would be paid or to protect commerce. Congress had no way to collect taxes to pay off pre-war debts. This led to chaos and anarchy when soldiers that hadnt been paid marched on Philadelphia, and Congress had to flee to Princeton New Jersey (Document C). Each State had its own money, but there was no national money system. Since the money had no value from state to state, the people began to use the barter system of trade. This reduced the amount of trade and importation of goods. There was very little economic progress and growth during this period even though the population was increasing. (Document B). Self interest of the States and of individuals added to the cause of the problems. For example, John Jay tried to create a treaty with Great Britain that would have been bad for the merchants of the United States but it would have paid off the war debt. His loyalty was not to the people of his state. (Document D). Instead of keeping the United States unified, the Articles were causing it to fall apart. There was no unity because there was no leadership and no court system. Each State attempted to cede land for it own from other States. The boundaries were constantly changing. This had a negative effect on the loyalty of the people, and on the economics of each area (Document E). Without a national court system, laws that kept the nation secure could not be made or enforced. Since there was no president, there was no one to take a stand against the enemies of the United States. The government could have easily been overthrown by foreign powers. For example, the British still held posts within the boundaries of the States and the Spanish had control of the lower half of the Mississippi River (Document F). Without leadership, Congress could not act to gain control of the use of the River. The best Congress could do was to try to negotiate a treaty with the Spanish, but this was not effective. From 1781 to 1789, the Articles of Confederation provided the United States with an ineffective form of government. After the Revolutionary war the unity of the people began to disappear. The States were separated with slow means of transportation and communication, and each State had its own monetary system and its own interests. No economic progress was possible without a unified monetary system. Congress had no power to unify the States to collect taxes, or to enforce laws and recommendations. .u4d389e26bb9f1489744da2cf111c6e4b , .u4d389e26bb9f1489744da2cf111c6e4b .postImageUrl , .u4d389e26bb9f1489744da2cf111c6e4b .centered-text-area { min-height: 80px; position: relative; } .u4d389e26bb9f1489744da2cf111c6e4b , .u4d389e26bb9f1489744da2cf111c6e4b:hover , .u4d389e26bb9f1489744da2cf111c6e4b:visited , .u4d389e26bb9f1489744da2cf111c6e4b:active { border:0!important; } .u4d389e26bb9f1489744da2cf111c6e4b .clearfix:after { content: ""; display: table; clear: both; } .u4d389e26bb9f1489744da2cf111c6e4b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4d389e26bb9f1489744da2cf111c6e4b:active , .u4d389e26bb9f1489744da2cf111c6e4b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4d389e26bb9f1489744da2cf111c6e4b .centered-text-area { width: 100%; position: relative ; } .u4d389e26bb9f1489744da2cf111c6e4b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4d389e26bb9f1489744da2cf111c6e4b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4d389e26bb9f1489744da2cf111c6e4b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4d389e26bb9f1489744da2cf111c6e4b:hover .ctaButton { background-color: #34495E!important; } .u4d389e26bb9f1489744da2cf111c6e4b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4d389e26bb9f1489744da2cf111c6e4b .u4d389e26bb9f1489744da2cf111c6e4b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4d389e26bb9f1489744da2cf111c6e4b:after { content: ""; display: block; clear: both; } READ: A Resource Based Analysis of Starbucks Essay Without strong leadership or a national court system, there was no way to make .

WordPress Privacy Policy Guide How to Create One, Plus What to Include

Lately, it seems like all the talk online has been about privacy, consent for data tracking, and related topics. The introduction of the new General Data Protection Regulation (GDPR) has a lot to do with that. Among other things, it’s left many website owners wondering: â€Å"How can I add a WordPress privacy policy to my site?†A privacy policy has always been useful, but it’s now a requirement for most sites. You’ll want to be very clear about what data you collect from your visitors, along with how it’s stored and used. Fortunately, putting together this type of policy is now easier than it’s ever been, thanks to a handy new WordPress feature.In this post, we’ll briefly discuss why you need a WordPress privacy policy for your website.Then we’ll walk you through how to create one. Let’s jump right in! This is how you’ll inform visitors about all the key information they need to know. While it may take a little eff ort on your part to get your policy just right, the basic steps involved aren’t difficult.How to create a website privacy policy in WordPress (in 3 steps)Before we get started here, we need to make a disclaimer. We’re not legal experts, nor are we aiming to provide that sort of advice. What follows is a walk-through on how to put together a privacy policy in WordPress, and some of the elements you’ll want to include. However, you may still want to consult your lawyer or legal team on the finer details.With that out of the way, lets get to work!Step 1: Create a new page for your privacy policyUntil recently, you had to build a WordPress privacy policy completely from scratch. In fact, you can still do that – simply create a new page and start writing. However, WordPress  now offers a feature to help you get started, which we highly recommend you check out.As long as your site is updated to the most recent version (which it should be!), you’ll find this option under  Settings Privacy:Here, you can select an existing page to designate as your privacy policy. This can be useful if you already have a policy in place that just needs to be updated. However, you’ll most likely want to start by selecting Create New Page.This will take you straight to the WordPress editor you’re familiar with, where you can start adding content to the page. It will have some headings and information already included:This can serve as the template for your privacy policy. All you have to do is fill in the blanks.Step 2: Add in your website-specific informationIf you look through the template WordPress has provided you with, you’ll see a number of sections. This is a useful outline letting you know what type of information you need to explain to your visitors.A few of the sections already have some text filled in. This describes data that all WordPress sites gather by default, as well as how long it’s stored, and similar details.You’ll likely want to leave all of this as-is. However, it’s worth reading through to see if any of the functionality described is altered on your specific site (for example, due to a change you’ve made to the settings, an installed plugin, or some custom code):After familiarizing yourself with what’s already there, youll want to go through each section of the template.When adding information, it’s best to provide as much detail as you can. There’s a WordPress privacy policy guide that can help you fill in some of the gaps, which is linked to at the top of the page. It even provides some suggested text you can use. You’ll likely also want to refer to the GDPR guidelines themselves, and to the legal advice we mentioned earlier.What to include in your privacy policyWhile this isn’t an exhaustive list, here are some of the points you’ll need to make sure are covered in your WordPress privacy policy:What kind of data your site collects from visitors (names, email addresses, payment details, etc).What features or elements of your site gather data (such as contact and opt-in forms, social media buttons, and comments sections).Why you collect this data and what the data is used for in a general sense.How the data is stored (and for how long it’s stored).Who the data is shared with, such as  external parties like cloud storage services and payment processors.How you protect the data, including what procedures are in place to keep it safe and to respond quickly in the event of a breach.What rights visitors have over their data. This should include the right to know all of the above, to ask for a copy of their data, and to request that it’s deleted at any time.This may seem like a lot, but it’s best to be comprehensive. While it’s true that most people aren’t likely to read through the whole thing, you’ll want to be able to prove (if needed) that youâ€℠¢ve made all this information available and easily accessible.Finally, dont make the mistake of leaving something out of your privacy policy because it seems obvious. Even if it would be hard for a visitor to mistake that your email opt-in form clearly collects names and emails, you still need to clarify the facts in a permanent format.Step 3: Display your WordPress privacy policy on your siteOnce you’re happy with your new privacy policy, you need to make it available to your website’s visitors. Publishing the page will make it live, but that isn’t enough. People shouldn’t have to go hunting for this information – it should be easy to access.The best way to do this is usually to display a link to your policy on every page of your site. Most people will add this to their sites’ footers. However, you can use a sidebar or even your main navigation menu if you want to ensure that it’s as visible as possible.For example, you could open up Appearance Widgets in your dashboard, drag a new Text widget into your theme’s footer, and include a simple text prompt and link:Another way to add your privacy policy is via the free Orbit Fox plugin, which includes a built-in module to help you add a privacy policy notice as a dismissable bar that appears on the bottom of your site:Heres an example of what that bar looks like:Finally, it’s not a bad idea to also include a link to your WordPress privacy policy in places where you deliberately collect user data. This can include on your forms, sign-up pages, and/or payment screens.With that, your WordPress privacy policy is up and running! Just remember that it should be a living document. Every time you make a significant change to your site, such as adding a new form or installing a plugin, make sure to update your policy as relevant. The same applies to any major WordPress updates, since they may introduce changes to the way your site gathers data behind the scene s.ConclusionA simple but comprehensive privacy policy can do a lot of things for your website. It helps to ensure compliance with the GDPR and similar regulations (such as the Cookie Law). Plus, it provides peace of mind for your visitors, since they’ll know exactly what kind of details you’re gathering from them and how youre using that data.In order to create a WordPress privacy policy, all you have to do is follow these three steps:Create a new page for your privacy policy.Add in your website-specific information.Display your WordPress privacy policy on your site.Do you have any questions about how to write up your privacy policy? We’re not legal experts, but we’ll do our best to help in the comments section below! Are you GDPR-compliant? Here's how to create a privacy policy for your #WordPress site

Canadian Mosaic

Canadian Mosaic Free Online Research Papers When I arrived in Canada last year, I saw different people of different skin colors. There were white, yellow, black and brown. I got surprised cause I never thought about Canada like this. I never thought of Europeans, Americans, Latinos, Africans and Asians will ever settle in one place. But it is happening, right here where I immigrated to. It is a fact that Canada is racially diverse. The 250,000 to 300,000 residents of Canada are composing of about 50 societies belonging to twelve linguistic groups. Aside from the two prevailing groups co-existing inside Canada (Anglophones and Francophones), the presence of the minorities contributes in its culture, language and values (Burnet 66 and Bibby 158, 162-169). This gives out to a mosaic idea of Canada (Bibby 158, Burnet 71). The mosaic means putting together distinctive characteristics among the people leaving in Canada. This means every ethnicity, including English and French, must preserve their own culture and language in particular. For me, this impression is not a hindrance in developing distinctive Canadian identity. In fact speakers and writers never get tired of praising the condition in which ethnic groups can preserve their uniqueness and yet live as a Canadian (Burnett 66). This mosaic idea will be distinctively Canadian as long as its two components, bilingualism and multiculturalism, will be accepted and appreciated by most Canadians. Every move must start on the huge part of the mosaic- the Anglophones and Francophones. The conflict between them must be resolved first before anything else. According to Wardhaugh, the English- French conflict is an enduring trademark of Canadian history (Wardhaugh 13). Apart from their language difference, each group is tied up with different culture and values (Richer and Laporte 75). This may affect the relationship between the two groups. These two countrywide mindful individuals have to gain knowledge of co-existence inside a federal system which can provide that opportunity (Wardhaugh 16). Just what the late Prime Minister Trudeau visualized about Canada before he became the Prime Minister: The die is cast in Canada: there are two main ethnic and linguistic groups; each is too strong and too deeply rooted in the past, too firmly bound to a mother-culture, to be able to engulf the other. But if the two will collaborate at the hub of a truly pluralistic state, Canada could become the envied seat of a form of federalism that belongs to tomorrows world? (Wardhaugh 18) As the original immigrant-groups, as they claim themselves, these cultural differences is only a minor problem but it seems like language difference is still a big deal. Indeed the government wants to end this divergence and to fill in a puzzle piece on the mosaic. The government passed The Official Languages Act of 1969 which reserves bilingualism as an official government rule (Wardhaugh 15, Breton 51 and Dasko). French and English becomes the official language of Canada. The new act did not bring peace between the majorities instead it remains disrupted because of the Bill 101 of 1977 under the said languages act which forced a diminution of English language in Quebec. The bill infuriated most of the English (Wardhaugh 14-15). It even gets worst as French Canadians began to identify themselves as Quà ©bà ©cois. The incident was marked by the Royal Commission on Bilingualism and Biculturalism as the greatest crisis in Canadian history (Burnett 67). There are also records of low approval of the law among the Canadians almost twenty years after passing the Official Languages Act. Outside Quebec a little less than 50 percent Canadians agree with the policy. The statistics range at about 50 percent in Ontario and the Atlantic Region, through 41 percent in British Columbia to a low of 36 percent on the Prairies. Certainly, most of western Ontarians consistently favour English as the only language they want (Bibby 159). However, more and more Quebeckers has supported bilingualism (Bibby 161). As Bibby concludes, bilingualism will continue to have a dawdling but consistent growing level of recognition (161). But Bibbys hypothesis is wrong. After two decades, the inclination towards bilingualism is still the same. It is even declining. According to Dugas and Cheadles article, the significance of bilingualism to Canadian identity declines dramatically past childhood. From 75 percent of 12- 15 years old agreed that bilingualism was vital to them as being Canadian, the popularity declines to 49 percent among ages 22 to 30 (Dugas and Cheadle). In the same article, Jack Jebwab, executive director of the Montreal-based Association for Canadian Studies is frustrated about the results because they put so much effort on getting the country back on bilingual trail. This situation is a hindrance in progress of any type of unified Canadian identity and even consistency in creating a strong and distinguishing policy (Wardhaugh 17). However, according to another study conducted by Dasko, the approval rating is increasing towards the end of decade. The results are contradictory to each other but as what Dasko states, opinions vary from person to person and varying events and phenomena. Though there is still a gap between the English and French when it comes to bilingualism law, the smaller part of the mosaic, the immigrants and different people of different culture and race collectively known as the ethnic minorities, is not taking the same difficulty. Hypothetically, this must be more difficult because it deals with more different culture and more misunderstanding because of different languages. Two years after approving Official Language Act, the Multiculturalism Policy of 1971 is presented to the people (Dasko and Wardhaugh 199). This is in accordance to the governments multiculturalism within a bilingual framework (Wardhaugh 199). Included in this policy are the English and French so therefore all the residents have their minority group for all of us to remain equal though bilingualism is at work. This policy aims to do four things according to the governments compliance to the fourth volume of the Report of the Royal Commission on Bilingualism and Biculturalis m. First, it would provide support on cultures, provided the resources are available, that want to continue to develop and participate in development of Canada. Second, it would provide assistance for every cultural group to trounce cultural barricades to participate properly in Canadian society. Third, it would encourage creative activities to unite all Canadian cultural groups. Finally, it would provide ways and facilities for the immigrants to know any of Canadas official languages (Wardhaugh 199). As a member of the minorities, I am greatly convinced that our government is doing everything they can to meet the goals of the policy. One concrete example is the Folklorama Festival which enables every ethnic group in Winnipeg to showcase their own cultures and literature. This is also a way to unite all ethnic groups. Also recently, a cultural building for Filipinos (Philippine Cultural Center of Manitoba) was recently opened. I believe there are also cultural centers for other ethn ic groups of still being planned. Public acceptance on this policy is not a major problem for it increases its supporters as the years pass by. According to a statistics conducted by the Environics, they asked Canadians about their awareness of the multicultural policy (Dasko). It is growing until the 1990s when it fell and started to increase again at the last part of the 90s, and in 2002, 79 percent of Canadians are aware of the policy (Dasko). Then another survey is conducted if the Canadians approve or disapprove the multicultural policy. In the year 1989, the first time it was carried out, it is approved by 63 percent of people they asked. It then goes down during the early 1990s and going up again from mid 90s to 2002 (Dasko). It said on 2002, 74 percent of Canadians say they back up the policy of multiculturalism. These statistics shows that Canadians becomes more and more favourable of multiculturalism during the 1989- 2002 time frame (Dasko). The next questions asked concerns about the effects of the multiculturalism policy. The first one is Will the multicultural policy cause degradation on Canadian identity? 59 percent say it does not lead to deprivation of Canadian identity (Dasko). The second is Will the multicultural policy bring out more conflict involving racial and ethnic groups in Canada? 59 percent of the people asked say it will not bring out conflict among the racial and ethnic groups compared to 47 percent in 1997 and 41 percent in 1989. Only a third of Canadians say it will direct more conflict between groups (Dasko). The third one is not significant to this paper so I will jump into the fourth question which is Will the multicultural policy lead to greater national unity? (Dasko). The percentage increased from 46 percent to 65 percent from 1997 to 2002. The next significant question is Will multicultural policy contribute to a greater understanding between different groups in Canada? (Dasko). Again, the ma jority (77 percent) of Canadians say it does contribute to a better understanding between each groups. This is a giant leap for the Canadians who are still in search of their true identity because they show unity over approval of multiculturalism and sooner totally accept it as a part of their whole being. When the bilingualism and multiculturalism are put on together to form a mosaic, a true identity is formed. But for the past few decades, the French Canadians and English Canadians seem not aware of ethnic features they share together and assessment between their arguments and of those of other racial groups (Burnet 74). They do not know that they contribute on the cultural fortification of Canada (Burnet 67). The people must become aware of this and take this into safe keeping before it is too late (Burnet 67). However, there is a progress on this issue. In a survey conducted by Daskos party shows that most Canadians think bilingualism and multiculturalism collectively is significant for the Canadian identity. It is maybe due to improving relationships amongst the residents of Canada. The uneasiness towards the Indo-Pakistanis, Canadian Indians, Jews, Blacks and Orientals are declining according to a survey conducted during 1980s and also supported by the surveys about multicultural ism conducted recently as shown on previous paragraphs. It is also due to the increasing number of inter-racial marriage which results into sharing of cultures. Therefore, its outcome is a better understanding and appreciation of different cultures (Bibby 162- 169). When it comes to English- French relations as a huge and serious problem, in 1980s survey, it declined from 16 percent to 13 percent in Quebec and 12 percent outside Quebec (Bibby 162). The question now is why the result is not parallel to the popularity of bilingualism among the Canadians. Well, different people have different perspectives so we will not be able to know as long as we ask each Canadian. In conclusion, there is still a slight complexity about bilingualism in contrast to multiculturalism which has an increasing support among the Canadians. So Canada is still in process of making the mosaic. But the picture is becoming clear now as the government is trying its best to make the mosaic identity a reality with the help of the policies they are conducting. Thru these policies, each component is increasingly developing throughout the time. The only thing missing is the total support of all Canadians. Also, having different cultures and languages is not a hindrance on building a true identity. Instead, developing and preserving individual traits and cultures will serve as one of building blocks of Canadian identity. Here is a great passage concerning this by Sir Wilfrid Laurier: I want the marble to remain the marble; the granite to remain granite; the oak to remain the oak; and out of all these elements I would build a nation great among the nations of the world. (Burnet 71) This will not happen without the Canadians cooperation. Though the bilingualism issues slows down the process of making the mosaic, still the optimism among the Canadians on finding their true identity is on the mosaic idea. Let me state what Bibby says about Canada: One Canada, two languages and many cultures, complete with acceptance and respect of differences, comprise the national ideals (Bibby 159). This is already at hand; it only waits for the people to acquire. Bibby, Reginald W. Bilingualism and Multiculturalism: A National Reading. Ethnic Canada: Identities and Inequalities. Ed Leo Driedger. Toronto: Copp Clark Pitman, c1987. 158- 169. Breton, Raymond. Symbolic Dimensions of Linguistic and Ethnological Realities. Ethnic Canada: Identities and Inequalities. Ed Leo Driedger. Toronto: Copp Clark Pitman, c1987. 44- 63. Burnet, Jean. Multiculturalism in Canada. Ethnic Canada: Identities and Inequalities. Ed Leo Driedger. Toronto: Copp Clark Pitman, c1987. 65- 79. Cheadle, Bruce and Dan Dugas. Ideal of a Bilingual Canada Becoming Frayed by Ambivalence, Indifference. Canadian Press NewsWire Dec. 2004. Multiple Databases. ProQuest. University of Winnipeg Library, MB. 23 November 2005 Dasko, Donna. Public Attitude Towards Multiculturalism in Canada. Canadian Issues Summer 2004: 30. Multiple Databases. ProQuest. University of Winnipeg Library, MB. 23 November 2005 Elliott, J.L. Introduction Canada: Two Nations, Many Cultures?. Two Nations, Many Cultures: Ethnic Groups in Canada. Ed Jean Leonard Elliott. Scarborough, Ont.: Prentice-Hall of Canada, c1979. 1- 6. Laporte, Pierre E. and Stephen Richer. Culture, Cognition, and English-French Competition. Two Nations, Many Cultures: Ethnic Groups in Canada. Ed Jean Leonard Elliott. Scarborough, Ont.: Prentice-Hall of Canada, c1979. 75- 83. Wardhaugh, Ronald. Language and Nationhood: The Canadian Experience. Vancouver: New Star Books Ltd, 1983. Research Papers on Canadian MosaicQuebec and CanadaAssess the importance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationAnalysis Of A Cosmetics AdvertisementAnalysis of Ebay Expanding into AsiaWhere Wild and West MeetEffects of Television Violence on ChildrenComparison: Letter from Birmingham and CritoRelationship between Media Coverage and Social and

Age Of Sexual Consent In California Essay Example | Topics and Well Written Essays - 1000 words

Age Of Sexual Consent In California - Essay Example There is no law in the State of California regarding sexual consent. What exists is the age wherein persons are given full legal capacity free from parental interference. The age of full legal capacity or consent is at the age of 18.In California, a person legally becomes an adult at age 18 and acquires most of the rights, privileges, responsibilities, and obligations of adulthood.athers; 16 year old boys pushed into having oral and anal sex; (3) information regarding sexual encounters or experience of 16 year olds will be divulged notwithstanding the effects that this may cause on the child's mental and social wellbeing. The child as a human being also has a right to privacy and should be spared the ridicule and ostracism 16 year olds are still children half way between adulthood and still being a child. The dictionary defines them as young and immature. They have bodies as developed as adults and still think and reason as children. They are immature and the fact that these children would experiment and desire to experience sex as what they have seen in the Dvd, without thinking of the possible repercussions of their actions in terms if STD's, HIV and even pregnancy is proof of their immaturity. The Dvd or other direct or indirect influences are not to blame for their actions. They will manipulate the use of technology to suit their innermost desires: â€Å"In every era, new technologies are always adapted to sexual uses (Klien, p. 6).†Admittedly these desires are normal. There is nothing wrong in keeping them in control until such time that these children would have grown and be ready to take responsibility for their actions. ... 6)." Admittedly these desires are normal. There is nothing wrong in keeping them in control until such time that these children would have grown and be ready to take responsibility for their actions. Admittedly, this is a part of their self expression. But even this self expression is rooted on how the individual actually behaves. "We can't understand the origins of human sexual expression without knowing more about how we actually behave (Fausto-Sterlin, p.18)." This further proves that the adolescent who behaves in an immature way is not ready to delve into the study of his/her very own sexuality. But to allow these 16 year old children to rampantly experiment is against the mandate given by the people to the State. They are still too young. In fact the benefits of the Alan Guttmacher Institutes' study, greatly favors the experimentation at an age wherein the subjects are ready: "Women who consistently used condoms within their casual relationships had a greater perceived ability to use condoms in difficult situations, expressed a greater need for intimacy within a relationship and were more motivated to have sex to please others or to express love than women who had unsafe casual sex (Alan Guttmacher Institute, p. 57)." This is at 18years old. The study was made among vocational students meaning those that were not in regular schooling for being advance in years. The average age was 18 years old. This proves that 18 year old young adults are mature enough to think and decide for themselves. This study further substantiates the stand of the State that maturity, legal consent and capacity should be retained at 18 years old. Who will protect these children Who will guide them to make the right choices Who is tasked to ensure that their rights

4 topics to chose from Essay Example | Topics and Well Written Essays - 750 words

4 topics to chose from - Essay Example He explains that if a person thinks then he/she exists. This he confirmed through the use of the use of senses, he concludes that thought go hand in hand with being conscious. As a demonstration of his principles of thought and doubt, he conducted an experiment using wax. In his demonstration, the wax has certain characteristics as informed by the brain but the wax loses its characteristics once it put before a flame (Descartes 28). The wax though melted is still the same thing but the brain through his thoughts informs him that the wax characteristics are different. The use of this experiment meant to remove all doubts and uncertainty and thus to ensure that thoughts are used in guiding an individual’s beliefs. Descartes was considered the father of modern philosophy since he constructed many philosophies in use today. As a result of his philosophy of doubts, he went ahead and constructed a system of knowledge. In his system of knowledge, Descartes admitted to disregarding perception as unreliable and only admitting to deduction as a method. Descartes also explained the existence of God through the fact that God gave him a working mind and senses. In his argument, Descartes argues that God provided him with a sensory system that did not intend to deceive him (Descartes 59). As a result, the sensory perceptions appeared to him were involuntary and he used his senses to explain the external World. According to Descartes, the external world was brought about by the need for material things (Watson 51). In essence, the scientific method can be considered as a process, in which one corrects himself and his previous knowledge, through continuous examination of truth, for the final aim of finding answers to questions. This examination of truth is what is referred to as doubt and skepticism by Descartes. Theoretically, the scientific method of thinking, as practiced by famous thinkers such as Galileo and Francis Bacon,

Nation of Islam Essay Example for Free

Nation of Islam Essay Malcolm X was born Malcolm Little in Omaha, Nebraska in 1925. He was born to a minister father that was a supporter of Black Nationalist Movement leader Marcus Garvey, which resulted in Malcolm experiencing discrimination and racial hatred from an early age. His father was killed and his home burned when Malcolm was young, and Malcolm was jailed in his early twenties after several run-ins with the law following his father’s death. He joined the Nation of Islam in while in prison, and when he was paroled in 1952 he was named the national spokesman for the Nation of Islam. Malcolm X was an outspoken, articulate, charismatic man that used television, radio, and every other form of media available to convey the Nation’s message. He preached for militant stance in the black community and for equal rights for African Americans, â€Å"by any means necessary†. This unwavering stance and militant attitude made some see Malcolm as a threat and he was followed under FBI surveillance until he was assassinated in 1965. He used his charisma and his steadfast beliefs to make the message of the Nation of Islam well known in America and to bring the issue of African American rights to the forefront of American consciousness. His mission later transformed from fighting for African American rights to fighting for equal human rights for every race, and he enforced the same militant stance with his new message. Mahatma Gandhi was a human rights leader like Malcolm X but he delivered his message in a very different way. Born Mohandas Karamchand Gandhi, he was given the name Mahatma because it means, â€Å"great soul†. He was born in British-ruled India and practiced law in South Africa which was also ruled by Britain. While in South Africa he began a twenty-year campaign for Indian freedom. Instead of X’s militant, unmoving approach, Gandhi practiced and taught the principles of non-violent resistance. He believed it was more honourable to be jailed for one’s cause than to create violence. He also practiced fasting as a way of conveying his message of peace and non-violence. He returned to India after twenty years and became the leader of the Indian Nationalist Movement. After India was declared independent in 1947, it was divided into India and Pakistan and the two countries rioted against one another. Gandhi began a fast to encourage the leaders to stop fighting. After he fasted for five days, the fighting stopped and the countries were at peace until Gandhi was assassinated shortly after. Until his death, Gandhi epitomized his message to, â€Å"Be the change you want to see in the world†. He saw no value in violence, and thought that the message of non-violence as a way of protest could bring tolerance, peace and unity more effectively than any violent act could. Despite the change in his place of residence and the political climate of his country he stayed true to his message of peace and unity.

Technology Enhanced Classrooms Essay -- Internet Learning Papers

Technology Enhanced Classrooms The era of The Information Age is upon us as educators to access, explore, utilize, and implement the use of the Internet. as a wonderfully innovative and valuable tool to use in the classroom for the purpose of teaching our students through the exploration of a vast territory of endless information, experiences, interactions, and unlimited ideas known as the Internet. Purpose: The purpose of this paper is to present a variety of computer and Internet techniques that can be utilized into the Information Age classroom and curriculum as a tool for teaching and learning in modern educational systems. Technology Enhanced Classrooms The era of The Information Age is upon us as educators to access, explore, utilize, and implement the use of the Internet as a wonderfully innovative and valuable tool to use in the classroom for the purpose of teaching our students through the exploration of a vast territory of endless information, experiences, interactions, and unlimited ideas known as the Internet. The purpose of this paper is to present a variety of computer and Internet techniques that can be utilized into the Information Age classroom and curriculum as a tool for teaching and learning in modern educational systems. In order to effectively use the Internet, one needs to grasp basic computer techniques that will enable the transition from traditional classroom practices to that of technology enhanced methods that will be exciting for educators and students alike. As educators endeavor to follow standards, core content, lesson objectives, and the like, we often get caught up in the routine methods of presenting lessons. The Internet offers more data than could ever be obtained... ... continue to be presented concerning Internet skills. Using the Internet to enhance your classroom is a direction that will create an entirely alternate method of teaching. Utilizing the implementation of Internet skills into subject plan will increase the interest atmosphere within the classroom thus resulting in a higher-level of comprehension as a result of students actually being a part of their educational experience. References Barksdale, K. (1999). Internet concepts & activities. Cincinnati: South-Western Educational Publishing. Cashman, T. J. (1995). Learning to use microcomputer applications. Danvers: International Thomson Publishing. Maran, G. (1995). Internet and World Wide Web simplified. Foster City: IDG Books Worldwide, Inc. Weixel, S. (1997). Personal computing essentials. Indianapolis: Labreque Publishing Services.

Night World : Spellbinder Chapter 1

Expelled. It was one of the scariest words a high school senior could think of, and it kept ringing in Thea Harman's mind as her grandmother's car approached the school building. â€Å"This,† Grandma Harman said from the front passenger seat, â€Å"is your last chance. You do realize that, don't you?† As the driver pulled the car to the curb, she went on. â€Å"I don't know why you got thrown out of the last school, and I don't want to know. But if there's one whiff of trouble at this school, I'm going to give up and send both of you to your Aunt Ursula's. And you don't want that, now, do you?† Thea shook her head vigorously. Aunt Ursula's house was nicknamed the Convent, a gray fortress on a deserted mountaintop. Stone walls everywhere, an atmosphere of gloom-and Aunt Ursula watching every move with thin lips. Thea would rather die than go there. In the backseat next to her, Thea's cousin Blaise was shaking her head, too-but Thea knew better than to hope she was listening. Thea herself could hardly concentrate. She felt dizzy and very untogether, as if half of her were still back in New Hampshire, in the last principal's office. She kept seeing the look on his face that meant she and Blaise were about to be expelled-again. But this time had been the worst. She'd never forget the way the police car outside kept flashing red and blue through the windows, or the way the smoke kept rising from the charred remains of the music wing, or the way Randy Marik cried as the police led him off to jail. Or the way Blaise kept smiling. Triumphantly, as if it had all been a game. Thea glanced sideways at her cousin. Blaise looked beautiful and deadly, which wasn't her fault. She always looked that way; it was part of having smoldering gray eyes and hair like stopped smoke. She was as different from Thea's soft blondness as night from day and it was her beauty which kept getting them in trouble, but Thea couldn't help loving her. After all, they'd been raised as sisters. And the sister bond was the strongest bond there was†¦ to a witch. But we can't get expelled again. We can't. And I know you're thinking right now that you can do it all over again and good old Thea will stick with you-but this time you ‘re wrong. This time I've got to stop you. â€Å"That's all,† Gran said abruptly, finishing with her instructions. â€Å"Keep your noses clean until the end of October or you'll be sorry. Now, get out.† She whacked the headrest of the driver's seat with her stick. â€Å"Home, Tobias.† The driver, a college-age boy with curly hair who had the dazed and beaten expression all Grandma's apprentices got after a few days, muttered, â€Å"Yes, High Lady,† and reached for the gearshift. Thea grabbed for the door handle and slid out of the car fast. Blaise was right behind her. The ancient Lincoln Continental sped off. Thea was left standing with Blaise under the warm Nevada sun, in front of the two-story adobe building complex. Lake Mead High School. Thea blinked once or twice, trying to kick-start her brain. Then she turned to her cousin. â€Å"Tell me,† she said grimly, â€Å"that you're not going to do the same thing here.† Blaise laughed. â€Å"I never do the same thing twice.† â€Å"You know what I mean.† Blaise pursed her lips and reached down to adjust the top of her boot. â€Å"I think Gran overdid it a little with the lecture, don't you? I think there's something she's not telling us about. I mean, what was that bit about the end of the month?† She straightened, tossed back her mane of dark hair and smiled sweetly. â€Å"And shouldn't we be going to the office to get our schedules?† â€Å"Are you going to answer my question?† â€Å"Did you ask a question?† Thea shut her eyes. â€Å"Blaise, we are running out of relatives. If it happens again-well, do you want to go to the Convent?† For the first time, Blaise's expression darkened. Then she shrugged, sending liquid ripples down her loose ruby-colored shirt. â€Å"Better hurry. We don't want to be tardy.† â€Å"You go ahead,† Thea said tiredly. She watched as her cousin walked away, hips swaying in the trademark Blaise lilt. Thea took another breath, examining the buildings with their arched doorways and pink plaster walls. She knew the drill. Another year of living with them, of walking quietly through halls knowing that she was different from everybody around her, even while she was carefully, expertly pretending to be the same. It wasn't hard. Humans weren't very smart. But it took a certain amount of concentration. She had just started toward the office herself when she heard raised voices. A little knot of students had gathered at the edge of the parking lot. â€Å"Stay away from it.† â€Å"Kill it!† Thea joined the periphery of the group, being inconspicuous. But then she saw what was on the ground beyond the curb and she took three startled steps until she was looking right down at it. Oh†¦ how beautiful. Long, strong body†¦ broad head†¦ and a string of rapidly vibrating horny rings on the tail. They were making a noise like steam escaping, or melon seeds being shaken. The snake was olive green, with wide diamonds down its back. The scales on the face looked shiny, almost wet. And its black tongue flickered so fast†¦. A rock whizzed past her and hit the ground beside the snake. Dust puffed. Thea glanced up. A kid in cutoffs was backing away, looking scared and triumphant. â€Å"Don't do that,† somebody said. â€Å"Get a stick,† somebody else said. â€Å"Keep away from it.† â€Å"Kill it.† Another rock flew. The faces around Thea weren't vicious. Some were curious, some were alarmed, some were filled with a sort of fascinated disgust. But it was all going to end up the same for the snake. A boy with red hair came running up with a forked branch. People were reaching for rocks. I can't let them, Thea thought. Rattlers were actually pretty fragile-their backbones were vulnerable. These kids might kill the snake without even meaning to. Not to mention that a couple of the kids might get bitten in the process. But she didn't have anything†¦ no jasper against venom, no St. John root to soothe the mind. It didn't matter. She had to do something. The redheaded boy was circling with the stick like a fighter looking for an opening. The kids around him were alternately warning him and cheering him on. The snake was swelling its body, tongue-tips flickering up and down faster than Thea's eye could follow. It was mad. Dropping her backpack, she slipped in front of the red-haired boy. She could see his shock and she heard several people yell, but she tried to block it all out. She needed to focus. I hope I can do this†¦. She knelt a foot away from the rattler. The snake fell into a striking coil. Front body raised in an S-shaped spiral, head and neck held like a poised javelin. Nothing looked so ready to lunge as a snake in this position. Easy†¦ easy, Thea thought, staring into the narrow catlike pupils of the yellow eyes. She slowly lifted her hands, palms facing the snake. Worried noises from the crowd behind her. The snake was inhaling and exhaling with a violent hiss. Thea breathed carefully, trying to radiate peace. Now, who could help her? Of course, her own personal protector, the goddess closest to her heart. Eileithyia of ancient Crete, the mother of the animals. Eileithyia, Mistress of the Beasts, please tell this critter to calm down. Help me see into its little snaky heart so I'll know what to do. And then it happened, the wonderful transformation that even Thea didn't understand. Part of her became the snake. There was a strange blurring of Thea's boundaries-she was herself, but she was also coiled on the warm ground, angry and excitable and desperate to get back to the safety of a creosote bush. She'd had eleven babies some time ago and had never quite recovered from the experience. Now she was surrounded by large, hot, fast-moving creatures. Big-living-things†¦ way too close. Not responding to my threat noises. Better bite them. The snake had only two rules for dealing with animals that weren't food. 1) Shake your tail until they go away without stepping on you. 2) If they don't go away, strike. Thea the person kept her hands steady and tried to pound a new thought into the small reptile brain. Smell me. Taste me. I don't smell like a human. I'm a daughter of Hellewise. The snake's tongue brushed her palm. Its tips were so thin and delicate that Thea could hardly feel them flicker against her skin. But she could feel the snake drop down from maximum alert. It was relaxing, ready to retreat. In another minute it would listen when she told it to slither away. Behind her, she heard a new disturbance in the crowd. ‘There's Eric!† â€Å"Hey, Eric-rattlesnake!† Block it out, Thea thought. A new voice, distant but coming closer. â€Å"Leave it alone, guys. It's probably just a bull snake.† There was a swell of excited denial. Thea could feel her connection slipping. Stay focused†¦. But nobody could have stayed focused during what happened next. She heard a quick footstep. A shadow fell from the east. Then she heard a gasp. â€Å"Mojave rattler!† And then something hit her, sending her flying sideways. It happened so fast that she didn't have time to twist. She landed painfully on her arm. She lost control of the snake. All she could see as she looked east was a scaly olive-green head driving forward so fast it was a blur. Its jaws were wide open-amazingly wide-and its fangs sank into the blue-jeaned leg of the boy who had knocked Thea out of the way.

Products and service - Free Essay Example

Sample details Pages: 30 Words: 8973 Downloads: 10 Date added: 2017/06/26 Category Statistics Essay Did you like this example? INTRODUCTION: MEANING OF MARKETING ANDMARAKETINGMANAGEMENT: Marketing as a business function will change with the movement of products and service from the producer to the user. Ability to sell at a profit is the critical test. The marketing system that delivers out high standards of living consists of many large and small companies seeking success. Many factors contribute to making a company successful great strategy, dedicated employees, good information system and excellent implementation. Don’t waste time! Our writers will create an original "Products and service" essay for you Create order Many peoples minds are stereotyped fixed that large companies operating in highly developed economies use marketing involves with inside outside the Organization Swat Analysis. Any large small scale organization can build in. MARKETING: Marketing has often been described as the as of selling products. But people are surprised when they hear that the most important part of marketing is not selling! Selling is only the tip of the marketing iceberg. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value fro customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. MARKETING MANAGEMENT: Marketing is the process of planning and executing the conception, pricing promotion, and distribution on ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. From this prospect it consists of 5 steps, beginning with the market environment research. After fixing the targets and setting the strategies, they will be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. Marketing management design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. Definitions: Market: A market consists of all the potential customers sharing a particular need or want to might be willing and able to engage in exchange to satisfy that need or want. Marketing: The term Marketing has been defined in various ways by different marketing management experts. These definitions can be group in two major categories namely classical or old definitions and modern definitions. Marketing is the performance of business activities that directs the flow of goods and services from produces to consumers or users. AMERICAN MARKETING ASSOCIATION Marketing is social and managerial process by which individuals and group obtain what they need and what through creating, offering and exchanging the products of value with orders. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new Approaches Marketing Management Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideal goods and services to create exchanges that satisfy individual and organizational objectives. What is marketing channel and its work:- Most producers do not sell their products directly to the final users between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called a Trade channel and Distribution channel). Marketing channel are sets interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing channel decisions are among the most critical decisions. The companys prices depend on whether it uses mass merchandisers or high quality boutiques. The firms sales force and advertising decisions dependent on how much training and motivation dealers need. Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points: A main objective of marketing is to create customer value. Marketing usually involves an exchange between buyers and sellers or between other parties. Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firms choices. Marketing frequently involves enduring relationships between buyers, sellers, and other parties. Processes involved include creating, communicating, delivering, and exchanging offerings. Delivering customer value: The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs. Value can be created in a number of different ways. Some firms manufacture basic products (e.g., bricks) but provide relatively little value above that. Other firms make products whose tangible value is supplemented by services (e.g., a computer manufacturer provides a computer loaded with software and provides a warranty, technical support, and software updates). It is not necessary for a firm to physically handle a product to add value-e.g., online airline reservation systems add value by compiling information about available flight connections and fares, allowing the customer to buy a ticket, forwarding billing information to the airline, and forwarding reservation information to the customer. It should be noted that value must be examined from the point of view of the customer. Some customer segments value certain product attributes more than others. A very expensive product-relative to others in the category-may, in fact, represent great value to a particular customer segment because the benefits received are seen as even greater than the sacrifice made (usually in terms of money). Some segments have very unique and specific desires, and may value what-to some individuals-may seem a lower quality item-very highly. Some forms of customer value. The marketing process involves ways that value can be created for the customer. Form utility involves the idea that the product is made available to the consumer in some form that is more useful than any commodities that are used to create it. A customer buys a chair, for example, rather than the wood and other components used to create the chair. Thus, the customer benefits from the specialization that allows the manufacturer to more efficiently create a chair than the customer could do him or herself. Place utility refers to the idea that a product made available to the customer at a preferred location is worth more than one at the place of manufacture. It is much more convenient for the customer to be able to buy food items in a supermarket in his or her neighborhood than it is to pick up these from the farmer. Time utility involves the idea of having the product made available when needed by the customer. The customer may buy a turkey a few days before Thanksgiving without having to plan to have it available. Intermediaries take care of the logistics to have the turkeys-which are easily perishable and bulky to store in a freezer-available when customers demand them. Possession utility involves the idea that the consumer can go to one store and obtain a large assortment of goods from different manufacturers during one shopping occasion. Supermarkets combine food and other household items from a number of different suppliers in one place. Certain superstores such as the European hypermarkets and the Wal-Mart super centers combine even more items into one setting. Marketing Strategy: Once the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and The company has the resources and capabilities to compete for the segments business, can meet their needs better than the competition, and can do so profitably. In fact, a commonly cited definition of marketing is simply meeting needs profitably. Marketing environment: The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firms marketing decision-making or planning and is subject of the marketing research. A firms marketing environment consists of two main areas, which are: Macro environment: On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society. Micro environment: A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firms micro environment typically spans: Customers/consumers, Employees, Suppliers, The Media. By contrast to the macro environment, an organization holds a greater degree of control over these factors. Elements of the environment: The marketing environment involves factors that, for the most part, are beyond the control of the company. Thus, the company must adapt to these factors. It is important to observe how the environment changes so that a firm can adapt its strategies appropriately. Consider these environmental forces: Competition: Competitors often creep in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s. Similarly, the Lotus Corporation, maker of one of the first commercially successful spreadsheets, soon faced competition from other software firms. Note that while competition may be frustrating for the firm, it is good for consumers. (In fact, we will come back to this point when we consider the legal environment).Note that competition today is increasingly global in scope. It is important to recognize that competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Coca Cola and Pepsi, for example, compete for the cola drink market, and United and American Airlines compete for the passenger air transportation market. Firms also face less direct-but frequently very serious-competition at the product level. For example, cola drinks compete against bottled water. Products or services can serve as substitutes for each other even though they are very different in form. Teleconferencing facilities, for example, are very different from airline passenger transportation, but both can bring together people for a meeting. At the budget level, different products or services provide very different benefits, but buyers have to make choices as to what they will buy when they cannot afford-or are unwilling to spend on-both. For example, a family may decide between buying a new car or a high definition television set. The family may also have to choose between going on a foreign vacation or remodeling its kitchen. Firms, too, may have to make choices. The firm has the cash flow either to remodel its offices or install a more energy efficient climate control system; or the firm can choose either to invest in new product development or in a promotional campaign to increase awareness of its brand among consumers. Marketing mix: In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements Product, price, place and promotion. Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. A number of modes of pricing techniques exist, which span: Elasticities (whether Price Elasticity of Demand, Cross Elasticity of Demand, or Income Elasticity of Demand) Market skimming pricing Market penetration pricing Placement: This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion: This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Definition of Feasibility Studies: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. Important of the feasibility: The information you gather and present in your feasibility study will help you; List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. Description of the Business: The product or services to be offered and how they will be delivered. Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Technical Feasibility: Details how you will deliver a product or service (i.e., materials, labor, transportation, where your business will be located, technology needed, etc.). Financial Feasibility: Projects how much start-up capital is needed, sources of capital, returns on investment, etc. Organizational Feasibility: Defines the legal and corporate structure of the business (may also include professional background information about the founders and what skills they can contribute to the business) Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Discusses how the business can succeed. Be honest in your assessment because investors wont just look at your conclusions they will also look at the data and will question your conclusions if they are unrealistic. Feasibility studies contain comprehensive, detailed information about your business structure, your products and services, the market, logistics of how you will actually deliver a product or service, the resources you need to make the business run efficiently, as well as other information about the business. Marketing Feasibility Study: The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections NEED FOR THE STUDY: To know about marketing feasibility. To know what are elements covered in marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED. To identify how marketing feasibility impacts on the success of company. The basic need for the study is to known the consumer demand, through customer competition in the market and other environment factor, to observe the market relative to infrastructure service allowance terms of credit distribution mechanism system. the base needs for the study is to know the company position, company profile and customer satisfaction towards suzlon infrastructure service limited. SCOPE OF THE STUDY: The study is mainly concentrates on wind turbine generators only. The present study has been taken to understand marketing feasibility towards wind turbine generators. The sample size was 50 customers only The study was undertaken only in Andhra Pradesh branches its scope of limited. The present study has been taken to understand the customer satisfaction towards suzlon infrastructure service limited in major places in Andhra Pradesh. OBJECTIVES OF THE STUDY: To know whether the companies have knowledge on renewable energy, are they knowing the benefits of wind turbine generator and to find there willingness to buy the product. To know the marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED To know the feasibility of selling wind turbine generator. To identify how the buyers response towards turbine generators in SUZLON INFRASTRUCTURE SERVICES LIMITED. To observe the advertising methods whether those are suitable to SUZLON INFRASTRUCTURE SERVICES LIMITED or not. To offer suggestions to the SUZLON INFRASTRUCTURE SERVICES LIMITED related to improve the marketing feasibility. METHODOLOGY: RESEARCH DESIGN: The research design is mainly exploratory in nature as it involves researching the demand potential for the existing product. METHOD OF DATA COLLECTION: PRIMARY DATA: The method for data collection was primarily by way of survey conducted in industries and big organization using an appropriate questionnaire. SECONDARY DATA: No secondary data is interpreted, since the survey its self enough to find the market potential. Since the product is not in the survey region and other region data will not suitable for a wind generator. SAMPLING METHODS: Sample size was required to be a size of 50 respondents in and around Hyderabad, Other districts of A.P. As the consumers were mainly industries and big organization consumers, method of convenient sampling was chosen. LIMITATIONS OF THE STUDY: The survey was conducted in and around of Hyderabad city and other states of A.P. Convenience sampling was used, which is non-probability sampling method Respondents were apprehensive and expressed reservation in giving information on the communication infrastructure and also on the future needs. Research was restricted to time limit. Time is the major constraints, which reduces the sample size. INDUSTRY PROFILE A wind turbine is a machine for converting the kinetic energy in wind into mechanical energy. It the mechanical energy is used directly by machinery, such as a pump or grinding stones, the machine is usually called a windmill. If the mechanical energy is then converted to electricity, the machine is called a wind generator. Wind machines were used for grinding grain in Persia as early as 200 B.C. This type of machine spread throughout the Islamic world and were introduced by Crusaders into Europe in the 13th century. By the 14th century Dutch windmills were in use to drain areas of the Rhine River delta. In Denmark by 1900 there were about 2500 windmills for mechanical loads such as pumps and mills, producing an estimated combined peak power of about 30 MW. The first windmill for electricity production was built in Denmark in 1890. and in 1908 there were 72 wind-driven electric generators from 5 kW. The largest machines were on 24 m towers with four-bladed 23m diameter rotors. By the 1930s windmills were mainly used to generate electricity on farms, mostly in the United States where distribution systems had not yet been installed. In this period, high tensile steel was cheap, and windmills were placed atop pre-fabricated open steel lattice towers. A forerunner of modern horizontal-axis wind generators was in service at Yalta, USSR in 1931. This was a 100 kW generator on a 30 m tower, connected to the local 6.3 kV distribution system. It was reported to have an annual load factor of 32 percent, not much different from current wind machines. In 1941 the worlds first megawatt-size wind turbine was connected to the local electrical distribution system on Grandpas Knob in Castleton, Vermont, USA. This 1.25 MW Smith-Putnam turbine operated for 1100 hours before a blade failed at a known weak point, which had not been reinforced due to war-time material shortages. In the 1940, the U.S. had a rural electrification project that killed the natural market for wind-generated power, since network power distribution provided a farm with more dependable usable energy for a given amount of capital investment. In the 1970s many people began to desire a self-style. Solar cells were too expensive for small-scale electrical generation, so practical people turned to windmills. At first they built ad-hoc designs using wood and automobile parts. Most people discovered that a reliable wind generator is a moderately complex engineering project, well beyond the ability of most romantics. Practical people began to search for and rebuild farm wind-generators from the 1930s. Jacobs wind generators were especially sought after. Later, in the 1980s, California provided tax rebates for ecologically harmless power. These rebates funded the first major use of wind power for utility electricity. These machines, gathered in large wind parks such as at Altamont pass would be considered small and un-economic by modern wind power development standard. In the 1990s, as aesthetics and durability became more important, turbines were placed a top steel or reinforced concrete towers. Small generators are connected to the tower on the ground, and then the tower is raised into position. Larger generators are hoisted into position atop the tower and there is a ladder or staircase inside the tower to allow technicians to reach and maintain the generator. Originally wind generators were built right next to where their power was needed. With the availability of long distance electric power transmission, wind generators are now often on wind farms in windy locations and huge ones are being built offshore, sometimes transmitting power back to land using high voltage submarine cable. Since wind turbines are a renewable means of generating electricity, they are being widely deployed, but their cost is often subsidized by taxpayers, either directly or through renewable energy credits. Much depends on the cost of alternative sources of electricity. Wind generator cost per unit. Power generation from wind has emerged as one of the most successful programmes in the renewable energy sector, and has started making meaningful contributions to the overall power requirements of some States. Energy is a major input for overall socio-economic development. Use of fossil fuels is expected to fuel the economic development process of a majority of the world population during the next two decades. However, at some time during the period 2020-2050, fossil fuels are likely to reach their maximum potential, and their price will become higher than other renewable energy options on account of increasingly constrained production and availability. Therefore, renewable are expected to play a key role in accelerating development and sustainable growth in the second half of the next century, accounting then to 50 to 60% of the total global energy supply. After the creation of a separate Ministry in 1992, special emphasis was given in the Eighth Plan to generation of grid quality power from renewable. The total installed capacity of power from renewables today stands at nearly 1350 MW with contribution from wind power of nearly 1000 MW. Wind power installations worldwide have crossed 8500 MW producing about 14 billion KWh of energy annually. A total capacity of about 5500 MW has been installed in Europe, 1700 MW in USA, and 992 MW in India. India is now the fourth largest wind power generator in the world after Germany, USA and Denmark. The State of the World 1998, a world-watch Institute Report on progress toward a sustainable society, released earlier this year, has noted that renewable energy production in the world is expanding rapidly. Wind generation is the fastest growing energy source in this decade and is expanding at 25% per year. The Report recognizes India as a new Wind Superpower. With declining trend of cost and increase in the scale of wind turbine manufacturing, wind promises to become a major power source globally in the first few decades of the new millennium. MNES (Ministry of Non-conventional Energy Sources) are implementing the worlds largest wind resource assessment programme, which forms the backbone of their wind exploitation efforts. Preliminary estimates indicate a potential of about 20,000 MW. Scientific surveys are being intensified to identify specific viable and potential sites. A recent study undertaken to re-assess the potential, places it at about 45,000 MW. Assuming a grid penetration of 20%, a technical potential of about 9,000 MW is already available for exploitation in the potential States. 160 sites have so far been identified in 13 States. Survey work is in progress in 24 States / UTs. The States of Rajasthan and West Bengal have also shown wind potential recently. Today, we have a wind power installed capacity of 992 MW in the country, out of which about 940 MW is accounted for by commercial installations. About 3.5 billion units of electricity have been fed to the grid so far. A good local production base for wind turbines now exists in the country, with 15 manufacturing companies active in this sector. Today, the capital cost of wind power projects range Rs. 6.5 crores per MW on turnkey basis .The government has introduced a package of incentives which includes tax concessions such as 100% accelerated depreciation, tax holidays for power generation projects, soft loans, customs and excise duty reliefs, liberalized foreign investment procedures, etc. IREDA is playing a significant role in promoting Renewable Energy Projects, in general and Wind Energy Projects in particular Process COMPANY PROFILE Suzlon Energy is Asias fully integrated wind power generator company and ranks amongst the top ten in the world. Suzlon integrates consultancy, design, manufacturing, operation and maintenance services to provide customers with total wind power solutions. Suzlon has a subsidiary in Germany for technology development, an RD facility in the Netherlands for rotor blade molding and tooling, and Wind Turbine and rotor blade manufacturing facilities in India. Suzlon Energy also has the distinction of introducing the concept of large wing parks in Asia and has gone on to build some of the largest wind parks in Asia including the worlds largest wind park of its kind. MISSION: Be amongst the top five wind power companies in the world by leveraging technological leadership and commercial acumen to exceed customer expectations. Suzlon Wind Park is innovative concept that develops a wind-farm with all necessary infrastructure, including land, civil work electrical work, wind Turbines, transmission lines, approach roads, etc. coupled with financial assistance for the third part/parties. VISION: To be a technology leader in the wind industry To be among the top three wind energy companies in the world To be the most respected brand To be the best team and place to work To be the fastest growing and most profitable business The work culture at Suzlon hinges on the three pillars of corporate values, brand core and philosophy of global assimilation. Agility, creativity, adding value, commitment and integrity are the base values of Suzlons work culture. Inducting people into Suzlons brand core of sustainable development is a process that involves imbibing these values and blending the best qualities of the individual with those of the organization. Suzlons 14,000 employees have helped raise the performance bar in professionalism, opportunity, responsibility, belongingness and accomplishment. With our vision cast high and focus on our people, we offer a truly global exposure with more than 1000 clients worldwide and projects from The Americas to Asia, Europe to Asia Pacific. Suzlon has leveraged the rich operational experience of the worlds finest wind power technology to industriously harness an individual towards a powerful greener tomorrow. CORPORATE PHILOSOPHY: Be creative enough to live with changes that time brings. Come to terms with dynamic market realities. To pioneer markets where none exist. To sustain calculated risks To integrate the company and its people into wholesomeness and to be competitive enough to bridge the past, present and future with a common thread. Focus to continuously increase efficiency and reliability of our Wind Turbines. Build life-long relationship with customers. Exceed the quality, safety and environmental standards of the industry. Work towards total customer satisfaction. Build partnership with all stakeholders: employees, customers, vendors, service providers, local communities and Governments. Conduct business with the highest standards of ethics. THE BUSINESS: DENMARK Suzlons new international business headquarters in Denmark, where the subsidiaries in the US, Australia ,China and Europe will benefit from extensive management experience complemented by competences in specific wind engineering disciplines, project execution, operations, service and maintenance and financial engineering. GERMANY Suzlon Energy GmbH carries out research and development with its focus on innovation, to design world class wind turbines. The designing teams prime objective is to provide technological leadership to Suzlon in collaboration with our manufacturing, installation and maintenance teams around the world. NETHERLAND Suzlons RD centre in the Netherlands is responsible for design and development of rotor blades. CHINA To leverage maximum advantage from Chinas expanding markets, Suzlon has its presence in Beijing-its headquarters for Chinese operations. INDIA Suzlon has a large presence in India and has been the undisputed market leader in the worlds fifth largest market, for past eight years in row. India is the largest market in Asia; it is also where the Suzlon groups head quarters are located. Suzlon has manufacturing facilities, state-of-the-art RD centers and training campuses in India. Manufacturing facilities in pondicherry, India. AUSTRALIA Suzlons office in Melbourne is responsible for sales, marketing, project implementation and service support for the emerging Asia pacific Market. RESEARCH AND DEVELOPMENT: Suzlon has world-class design and RD teams and state-of-art facilities in Germany, Netherlands and India. Comprising some of the worlds most renowned wind energy experts, our RD team combines global experience of varied wind regimes with in-depth knowledge of available turbine technologies. QUALITY: At Suzlon we are committed to quality be it person, process or product. The philosophy of Total Quality Management (TQM) is a fundamental goal of all processes, procedures and deliverables at Suzlon, enabling us to build world-class products that exceed customer expectations at every level. The number of repeat orders and the long-term customer relationships enjoyed by Suzlon demonstrate the success of this philosophy. The Suzlon Quality Management system is constantly reviewed by both internal and external audit to ensure ongoing adherence to the highest international standards of quality control and assurance. The quality systems are certified as compliant with the requirements of ISO 9001 (2000) by Dot Norse Verities (DNV), one of the leading global registrars of Quality Management systems. Suzlon Quality Policy : Suzlon has emerged as the 5th largest wind energy company in the world and the largest in India because of its dedication towards advanced technology, research and development and most importantly its consistent quality. You can download Suzlons quality policy by clicking on the link below. At Suzlon, we relentlessly pursue superior quality. Quality, Environment and Safety (QES) management systems dont just help us comply with environment, occupational health and safety norms they are the foundation of our business. Timely and frequent auditing of our QES systems and vendors ensures that quality remains paramount at all times. Our design, manufacture, operations and maintenance services have been certified as ISO 9001:2000 by Det Norse Veritas. Our wind turbine generator (WTG) models are accredited with type certification by Germanischer Lloyd or CWET. Product Portfolio: S88-2.1 MW, S82-1.5 MW, S66-1.25 MW, S64-1.25 MW, S52-600 kW Market Share: 9% of the world wind energy market, 5th largest wind power supplier* Employees : 14000+ [23 nationalities] Listing: BSE and NSE (India), part of SP CNX Nifty Index Suzlon operates across the wind energy supply chain, manufacturing Wind Turbine Generators and its components. Suzlon also has the experience and expertise to undertake services for wind farm projects across the globe. Founded : 1995 Headquarters : Pune, India Presence : 21 countries: Australia, Belgium, Brazil, Canada, China, Denmark, Germany, Greece, India, Italy, New Zealand, Nicaragua, Portugal, Romania, Spain, Sri Lanka, The Netherlands, Turkey, Ukraine, UK, USA Manufacturing Areas: India: Maharashtra, Pondicherry, Gujarat, Daman, Padubidri, China: Tianjin, North America: Pipestone, Minnesota RD Denmark, Germany, India, The Netherlands SAFETY: At Suzlon the commitment to safety must extend not only to the employees, but also to all people who interact with them at any point of their value chain. Our commitment to safety extends beyond process and product, and branches out into education and awareness. A unique help desk called [emailprotected]/* */ has been started as a communication channel for anyone who wishes to contribute in the journey of excellence in Quality Environment Safety. Apart from the world-class Suzlon Wind Turbines, the wind park package comprises of a service. They include: Site selection. Micro-siting. Site infrastructure development. Installation of Wind Turbine Generator. Power evacuation facilities. Interfacing with state grid 24-hour services at site. Liaison with the Government Departments and Agencies. Financial arrangements. MARKET POSITION WORLDWIDE: Commitment to the cause and superior performance of its Wind Turbines based on strong RD focus has RESULTED IN Suzlon reaching the top few in the wind energy markets world over, in a very short period of time.Today, Suzlon ranks amongst the top five in the world. Suzlon has to its credit the development of the worlds largest and one of its kind wind parks of 250 MW capacities. MARKET POSITION IN ASIA: Suzlon is the leader in Wind Energy in Asia since the inception of the operations maintained our market leadership in India and to day is the largest wind power company in Asia. Suzlon has acquired 40% of market share in Andhra Pradesh MARKET POSITION IN A.P: ACHIEVEMENTS: Suzlon has recently acquired RE POWER German based company and it is third in position on the world map in regard to wind power installations. MEGA WATT WIND PARKS: The Kavdya Dongar Wind Park lies approximately 24 km southwest of Ahmednagar and 100 km northeast of Pune. It comprises of a group of five hills with maximum elevations of approximately 960 m. The site rises approximately 150 m above the surrounding relief of the undulating Western Ghats and is the highest terrain for several kilometers in all directions. The site has a mean annual wind speed of 22.08 kmph at 30 m height. ASIAS LARGEST WIND PARK:201 MW The Vankusawade Wind Park is located on a high mountain plateau at 1150 m amsl, running north to south above the Koyna Reservoir in the Satara district of Maharashtra state. It is approximately 40 km from the town of satara (200 km south-southeast of Mumbai), and approximately 80 km from Indias west coast. The site has a mean annual wind speed of 5.89 m/s. SERVICE: Service at suzlon doesnt end with providing with smooth machine operation. Our understanding of service is to help our customers optimize and improve the operational reliability and efficiency of the wind turbines over their entire lifetime. Suzlon offers a comprehensive range of value-added services and solutions. Suzlon ensures permanent energy yield optimization in accordance to the onsite climate and grid conditions. Suzlon provides round-the-clock Operation and Maintenance support, assisted by a team of experienced engineers and equipped with critical equipment and spare parts. They will ensure that the wind turbines installed are well taken care of, minimizing downtime and maximizing machine availability. OTHER MAJOR PLAYERS: VESTAS RRB. BONUS GAMESA NORDEX ENERCON LTD. GE WIND ENERGY. SHRIRAM EPC LTD. PIONEER ASIA WIND TURBINES. ELECON ENGINEERING COMPANY LTD. Research Development: WORLD CLASS RESEARCH DEVELOPMENT At Suzlon we strive to leverage the best technology to create products that deliver high performance and reliability in the toughest and the most diverse operating environments. With world-class design and RD teams, and state-of-the-art facilities in Belgium, Germany, India and the Netherlands, our RD team is a potent combination of global experience of varied wind regimes and geographies and an in-depth expertise of leading edge wind turbine technologies. Technology is the key enabler for a company to be a market leader. Suzlons sophisticated RD capabilities in the wind energy space have led to the development of a comprehensive product portfolio, ranging from 600 kW to 2.1 MW wind turbines. Though the dynamic increase in wind turbines ratings has slowed since 2006 wind turbine technology as such continues to be a dynamic field of research with the focus more on reliability, ease of operation and loads reduction which will enable weight and cost reductions of wind turbines.There is a strong focus on increasing the energy yield of wind turbines at a given rating by improving aerodynamics and applying larger rotors. The 500-strong Technology Group, led from its RD Headquarters in Hamburg, derives its technological success from a close collaboration between the development teams in Germany, Netherlands, Denmark and India, key technological partners such as Hansen Transmission and research centres experienced in Wind energy such as RisÃÆ'Â ¸ in Denmark, ECN and TU Delft in the Netherlands and Fraunhofer. Product Development Supply: GROWTH STATISTICS To outline our consolidated performance as a group for the first 9 months of the financial year 2008-2009, our revenue grew from 8,756 crores rupees to 17,277 crores of rupees, a growth of 97%.Our approach to technology is one of constant research, development and innovation. To create products that deliver high performance and reliability in varied operating environments, we employ the best in every field of development in the wind energy industry. With world-class design, RD teams, and state-of-the-art facilities in Belgium, Germany, India and The Netherlands, our RD team is a combination of the finest of global experience and in-depth expertise. Suzlon, in joint venture partnership with REpower, has established the Renewable Energy Technology Center in Hamburg, and has acquired Hansen Transmissions International NV, Belgium to manufacture gearboxes Project Services: WIND ENERGY SOLUTIONS PROVIDER Suzlon is an integrated wind energy solutions provider. It offers the entire gamut of solutions starting from wind resource mapping, land acquisition, technology development, turbine manufacturing, EPC projects and completing the chain with operations maintenance services. Suzlon focuses on providing a complete range of efficient, cost effective wind energy solutions. Using the support and talent of our multi-cultural, multi-ethnic global workforce, we have successfully constructed and managed customized wind farms in varied geographic areas and climatic conditions. Awarding Authority Details: 2009-10 Tulsi Tanti awarded Champion of the Earth Mr. Tulsi Tanti was honored with Champion of the Earth title for Entrepreneurial Vision by the United Nations Environment Program Tulsi Tanti awarded Global Indian Award the Canada India Foundation for global entrepreneural vision had awarded Mr. Tulsi Tanti with the Global Indian Award Awarding Authority Details: 2008-09 Operational Excellence Suzlon Energy Limit declared is one of the winners of Indias first Infrastructure awards KPMG- Infrastructure Today Awards 2008. Suzlon bagged the The Most Admired Company Power ( Non conventional) award under the Infrastructure Developers Category. The awards have been instituted by KPMG and ASAPP Media Group to recognize and felicitate exceptional work done in the Indian Infrastructure industry. National operations Suzlon Energy Ltd bags the first prize for Best Manufacturer (2006-2008) and the second prize for the Best ServiceProvider among Manufacturers (2006-2008). The awards were presented under the aegis of Wind India 2008 awards and are awarded to stalwarts in the Indian Wind Energy industry for their efforts in shaping a Greener India. Suzlon bags Golden Peacock National Training Award 2008. The award function was held at the 9th International Conference on Corporate Governance at London and the award was given through the hands of Dr Ola Ullsten, former PM of Sweden. CUSTOMER SATISFACTION SOME THEORETICAL ISSUES: The wants of products and services produced in a country make our economy strong. Almost all the products which are available to customers have a number of alternative suppliers, that is substitute products are available to customers who make a decision to buy products. Therefore seller most of his time seeks customers and tries to please them. More(or)less , after the second world war, the sellers makers have disappeared and buyer markets have come up .It means the manufacturers attention has switched over from the products to the customer and specially concentrated on the customer satisfaction .The manufactures possess no control over the customer. A modern marketer first tries to understand the customers and the response then he studies the basic characteristics of the satisfaction. It can be said that customer is the center around which the whole marketing system revolves. The selection or choice of product (or) Services by customers greatly determines the fate of the products. As such the company must known the customer more and in order to manufacture the product. Which give them satisfaction, in the way the customer need the marketing programme , neglecting the customer satisfaction ,one will naturally invite future .A care ful study of customer satisfaction will facilitate the marketer in determining the size , Style, coverage.brandetc. CUSTOMER SUPPORT: Today many companies are moving beyond the marketing concept to the customer concept, where as companies practicing the marketing concept work at the level of customer segments, a growing number of todays compines are now shapping offers, services and message to individual customers part transation ,demographics. Psychographics and media and distribution preference. The ability of a company to deal with customer at a time has become practical as result of advances in factory customization computers, the internet and database marketing software. Yet the practicing of a one-to-one marketing is not for every. Company. To understand why customer satisfaction is the most potent factor in sales marketing (provided distribution and other matters are attended to a liquate it), is necessary to recognize, first that customer fiends are commonly in the same social, income, vocational interest and are age group. A managing director who is instrumental is having a computer installed in his office has, as friends, other managing directors. Some of whom may be interested in his opinion of the computers as an office aid. CUSTOMER NEEDS AND WANTS Needs are the basic forces that drive customer to take action and engage in exchanges. An unsatisfied need is a gap between a persons action and desired states on some Physical (or) psychological dimension. We all have basic physical needs critical to our survival, such as food, drink, warmth, shelter and sleep. We also have social and emotional needs critical to our psychological well being such as security, belonging, love, esteem and self-fulfillment. Those needs that motivate the consumption behavior of Individuals then are few and basic. Organization also must satisfy needs to assure their survival and well-being. Shaped by the organizations strategic objectives, these needs relate to the resource inputs, capital equipment and services necessary to meet those objectives. Wants reflects a persons desires or preferences for specific ways of satisfying a basic need. Thus a person wants a particular products, brand or services to satisfy a need. A person is thirsty and wants a coke. A person as tired and wants a vocation in Florida. Different people then may have very different wants to satisfy the same need. Every one needs to keep warm on cold winter nights, for instance. But some people want electric Blankets while others prefer old fashioned down comforters. This distinction between needs and wants helps put into perspective the charge that Market creates needs Marketers make people want things dont need. CUSTOMER SATISFACTION STUIDIES A multi product firm may need customer satisfaction measures for each of its different products even it they are sold to the same customer. This would be the case if the choice criteria varied substantially between products. Especially in terms of expectations regarding service delivery repairs and availability of spar parts. Also we should not that a firm needs to develop its own satisfaction measures with its various Intermediaries and major suppliers (advertising agencies) Developing a meaningful measure of customer satisfaction requires the merging of two kinds of measures. Expectation Measures Performance Measures The expectation measure has to do with an understanding of the criteria used by customer to evaluate the quality of the firms relation ship with them. Knowing the product/service attributes that constitute the customers choice criteria used by customers to evaluate the quality of the firms relation ship with them. Knowing the product/services attribute that constitutes the customers choice criteria as well as the Relative importance of each should facilitate this task. The performance measures, is concerned with how well the form is meeting the customers expectation on an individual attribute as well as an over all basis. Thus, with the choice criteria of a cruise lines target market included such attributes as food, exercise facilities and entertainment then a performance measures would be developed for each. EXPECTATION MEASURES In most cases the individuals attributes on which satisfaction expectations are based multidimenonal. Thus it is necessary of obtain a measure for each dimension and then weigh the result by their relative importance to get an overall measure. Unless this is done, it is impossible to understand and the nature and scope of a consumers expectancy rating and take corrective action. This is certainly the case with the cruise line attributes cited above food (selection/type/size of portion).Exercise facilities (avilibity /hours Open / type equipment presence of instructors) and entertainment. PERFOMANCE MEASURES These are measures of how well the company has met the customers expectation on a given attribute of course overall performance measures are meaningless unless they are compared with the appropriate customers expectation measure the result can be negative, when performance is less than expected satisfactory when it is at least as good as expected and positive when performance is better than expected. Performance measures come in a variety of forms. The two most common are absolute measures and scaled measures as discussed earlier in connection with exception measures. Some company has factual data about its performance on a given variable it needs a customer rating since in the final analysis this is the once that matter. Where the perceived performance rating less than the factual performance (or) is considered unreasonable the firm should make every effort to the customers perception of the Situation. Customer value and satisfaction: Peter ducker observed that a companys first task is to create customer. How ever customers face a vast array of product and brand choice, price and suppliers. How do the make their choices? We believe that customers estimate which offer will deliver the most value. Customers are value maximizes with in bound of search costs and limited knowledge, mobility and income. They form an expectation of value, and act on it. Weather (or) not offer lives up to the value expectation affects both satisfaction repurchase probability. Attracting customers: Todays customers are becoming harder to please. They are smarter, more prices conscious, many more competitors approach more demand, less forgiving and them with equal better offers. The challenge, according to Jeffery Gilmore is not to produce satisfied customers, several competitors can do this. The challenge is to produce Delighted loyal customers. Companies seeking to expand their profits and sales have to spend considerable time and resources searching for new customers. To generate leads, the company develops ads and places them in media that will reach new prospect , its sends direct mail and make phone call to possible new prospects; its sales people participate in trade shows where there might find new leads; and so on. All this actives producer a list of suspect. The next task is to identify which suspect are really good prospect interviewing them, checking on their financial standing and so on. Then it is time to send Our sales people the customer centered firm seeks to create high. ANALYSIS AND INTERPRETATION The Study was conducted in the following segment of A.P. Industry to find out the interested of the customers to invest in wind power generation business. Majority of the customers met were from Hyderabad as most of the corporate offices of various factories are located in Hyderabad. The focused segments are cement, pharma, chemical, metal, telecom, construction, electronics, food beverages, plastic, paper industries. Customer satisfaction that is not main goal if the company increases customer satisfaction by loweing its price as increasing its services, the present may be lower. FINDINGS 97% of respondents are aware of renewable energy. It was clearly found out that the industries and business organization are aware of renewable energy 100% Respondents are aware of wind energy. 70% Respondents are aware of benefits offered by WTG. 40% Respondents have the tax benefit. 76% Respondents have their turnover which is more than 50 crores. 60% Respondents have their PAT i.e., between 1-10 crores. 1 Rank is given to Wind Energy by the 56% respondents. From renewable energy 50% Respondents are interested to invest in wind energy. 50% Respondents are interested to invest in wind energy. 64% Respondents focused on depreciation benefit. 30% Respondents are not going for investments because they are already enjoying the depreciation benefit. 30% Respondents are not satisfied with the tariff rate per unit. 30%Respondents does not want to invest because non favourable A.P.E.B.policy. 50%Respondents want the A.P.E.B.policy to be changed. Because it is not favourable in captive consumption. 64% Respondents agreed that project is viable. SUGGESTIONS After the tabulations, data analysis, percentage analysis, graphical presentations and respective interpretations derived from the analysis, certain recommendations as to : Industries and business organizations aware of wind energy but not that much aware of benefits Industries and business organizations interested to invest in wind energy at a lesser price affordable. A.P.E.B.Policy is not favourable for captive consumptions and the tariff rate per unit is less compare to other states, the A.P.Policy has to be modified to encourage attract more private sectors. Depreciation benefit has to be increased, because the project cost is high. CONCLUSION From the survey of 50 customer of SUZLON Infrastructure Service Limited, HYD. I conclude that SUZLON Products maintaining good quality and moderate price and good margin to its customers. T.V Advertisement and customers are suggested that new schemes will improve the sale these are measures the company should be taken to enhance customer satisfaction. BIBLOGRAPHY O.R. Krishna swami, Methodology of Research in Social Science, Himalaya publishing House, Second Revised Edition (2005) S.P. Gupta, Statistical methods, Sultan Chand Sons, 34th Edition, 2005. Philip Kotler, Marketing Management Pearson Education, 12th Edition (2006) www.americanwindenergy.org/default.htm www.cwet.in.ni.in/ www.indianwindpower.com/ https://mnes.nic.in/ www.cercind.org/ www.cercind.org/ JOURNALS Business world Advertising of marketing News papers